News
Introducing AgoraVision
BCGuardian began its story developing novel anti-counterfeiting solutions for the world’s leading educational publishers. Nearly a decade later, we’re continuing to redefine what can be achieved by rights owners determined to eliminate the risk that counterfeits pose to their businesses and to their customers’ safety.
We’re proud to announce the launch of AgoraVision – the only AI-powered anti-counterfeiting platform backed by data from tens of thousands of verified test purchases.
Insights
Six Reasons to Register Your Copyrighted Content
While copyright protection is established upon a work’s creation, registration of the work with the U.S. Copyright Office adds significant value for the respective rights owners.
The Value of Systematic Test Purchasing at Scale
While ad-hoc test purchasing is a valuable resource in the toolkit to combat counterfeiting, it serves narrow IP protection objectives and enforcement outcomes. We advocate instead for systematic test purchasing…
Product Authentication Tools: Are They Right for Your Brand?
BCGuardian outlines some of the considerations brands should assess when conducting a cost-benefit analysis in evaluating the need for and the potential effectiveness of product authentication tools.
BCGuardian Launches Verus, a First-of-its-kind AI Content Intelligence Platform
For nearly a decade, BCGuardian has supported rights owners to ensure fair compensation for creators’ efforts. The challenges we face have evolved, but the objectives have largely remained the same…
Internet Intermediaries as an Effective Enforcement Tactic
A common enforcement tactic regarding websites offering copyright or trademark infringing content involves preparing a formal Cease and Desist notice to the site explaining that they are infringing and detailing…
Challenges Bred by the Modern Model of Counterfeit Sales
The modern online sales and distribution model presents three core challenges for rights owners to understand and navigate.
BCGuardian
Case Study
Online Marketplace Enforcement
Faced with a surge of counterfeits flooding online marketplaces, a group of the world’s leading educational publishers relied on BCGuardian to develop a custom solution to remove the counterfeits from circulation and provide the evidentiary basis, not just for litigation and enforcement, but for outreach to channel partners, distributors, and online marketplaces.
Insight
Internet Intermediaries as an Effective Enforcement Tactic
A common enforcement tactic regarding websites offering copyright or trademark infringing content involves preparing a formal Cease and Desist notice to the site explaining that they are infringing and detailing the specific instances of infringement found on the site. This tactic can and does work in many cases. But what happens when that notice goes unanswered and the site continues to infringe?